Ähdus ERP App for Shopify businesses for Inventory management

With every small business going online, there is a strong need to manage products inventory from ERP system to the online store a business is running. Since our Shopify experts design, develop and maintain beautiful Shopify e-commerce stores for several clients worldwide, we also develop Shopify apps to facilitate the individual needs of our customers.

In this project, we are creating a Shopify App which will partially be automated to manage Largest Inventory Management Promode ERP system Products data to Shopify store so the products data always stay up-to-dated and accounts can be synchronized.

But before we further discuss our technical approach for the Shopify app, I would like to explain what is the background of this project.

What is Inventory Management ERP System?

Enterprise Resource Planning (ERP) software combines a company’s various aspects and procedures into a single integrated system. This platform enables the collaboration of several business management apps. ERP software can help with a variety of back-office operations, including IT services, inventory software, warehouse management, and HR functions. When ERP and e-commerce are combined, they function as one, and you have a single, unified data hub that eliminates silos.

Your e-commerce website will be more managed and organized with a streamlined order procedure after you use ERP software. A customer, for example, places an item in their cart and subsequently completes the checkout procedure. After that, the ERP software sends a confirmation email to the customer, extracts the item from your inventory data, and generates a shipping label. The software may also send a tracking email to the customer and update your accounting processes.

With ERP software, your customer is kept in the loop on the sales process. Your business benefits from the software because your inventory data remains accurate and organized throughout the sale and each step of the process is automated. That’s how we connect the Shopify store with ERP.

BUSINESS ADVANTAGES:

The advantages of integrating ERP and e-commerce

ERP solutions assist a company’s online ordering processes and procedures in a number of ways, including:

Ensure there is enough stock: Hand-keying stock might lead to human errors and waste time for employees. ERP systems update stock automatically, ensuring that these figures are accurate and up to date.

Customers want to know where their orders are and when they can expect them, so make order tracking as simple as possible. When necessary, an ERP solution updates order tracking and instantly tells clients about the status of their orders.

Demand for handling is increasing: You won’t have to worry about rising sales or e-commerce traffic if your company has a good ERP system. Without the need for additional personnel, ERP software may continue to automate services for you.

Time saved: ERP will save your a lot of time as compared to manual handling, adjusting, and updating the products.

When integrating an ERP solution into existing software and processes, the security of client information and data is still crucial. Despite the fact that many ERP activities are automated, the staff is still responsible for ensuring that the right protocols are followed and that the online customer experience is smooth and secure and our development team is taking care of this as well.

Let’s discuss the Use case of Ähdus ERP Shopify APP:

By using Shopify programming languages we are creating a connector named ÄHDUS ERP CONNECTOR

  1. Fetch products stock data from Promode ERP inventory management system in the format of CSV

2. Read stock data from CSV and allow Shopify owner to select the product which will be uploaded to Shopify

3. Shopify store Owner will be given multiple options to select product attributes i.e. price, product category, etc. (Thanks to our flexible app development approach)

4. Check products that are already created or just need to be updated

5. Read data from Stock CSV and ask the User to select the product which will be uploaded to Shopify

6. Update the stock of the selected products including all the details the Shopify store owner will select in step 3.

Programming languages used:

Our strong and cross-functional ÄHDUS TECHNOLOGY’S developers have assisted businesses in a variety of industries by performing tasks such as:

  • Building quality ERP solutions and guaranteeing effective deployment customizing, deploying, and testing ERP application parts and coding
  •   Advising on and implementing ERP improvement work plans
  •   Engaging with other technical team members to create customized code when needed
  •   We can also offer you an ERP developer who specializes in a specific ERP system and has a lot of experience with it.
  • Creating beautiful Shopify stores of all kinds

2023 is becoming the year of cutting-edge technologies

Technology has made considerable progress in the past few decades. From intelligent robotic companions intended to make life more accessible to new transportation methods and smart homes, these drastic advancements in practices and processes ensure that our lives will be reformed. This article will look at some of the cutting-edge technologies available by 2023.

With the start of the New Year 2023, there are likewise new trends and difficulties for the IT industry. The IT world is indeed developing at a quick speed. The technology scene is continually changing with advancements in AI and machine learning.

Autonomous Vehicles

Autonomous vehicles, also called self-driving vehicles, are the most recent and progressive advancements in transportation technology. Autonomous vehicles utilize a combination of sensors, cameras, and high-level PC algorithms to detect their environmental elements, precisely explore roads and highways, and securely transport travelers.

In addition to giving a secure and effective method for travel, autonomous vehicles will permit us to be more functional while in a hurry. Countries like Japan have proactively begun testing this technology on their roads.

It is expected that by 2023, autonomous vehicles will turn into a typical sight on roads worldwide.

The growth of cloud computing

An ever-increasing number of organizations are moving their data and applications to the cloud to access substantial computing resourcing when needed and pay for what they use. This pattern will keep advancing in 2023 as organizations hope to take advantage of the scalability, reliability, and cost-saving funds that cloud services offer.

For example, organizations can have their cloud behind the protected firewalls of their IT framework. Others might build their cloud hosted on the outside framework, eliminating expensive software and hardware costs.

The rise of 5G

In 2023, 5G internet will probably turn out to be all the more broadly accessible as other networks have started to build their infrastructure for higher paces and faster download rates. For example,

  • 5G offers much better latency
  • The time it takes data to reach its destination
  • faster response times among applications and services.

With diminished power requirements and improved capacity, 5G internet guarantees a more consistent and effective client experience, making it ready for future ages of cell phones and connected devices.

According to the Cisco Annual Internet Report, 5G connections are expected to grow to 1.4 billion this year (13 million connections in 2019). Also, by the end of 2023, 11% of devices and connections are expected to have 5G.

Artificial intelligence and machine learning

Artificial intelligence (AI) is a quickly advancing field of computer sciences that deals with creating and utilizing modern calculations to decide, tackle issues, and work independently. Al empowers machines to detect, think, act and learn as people do. It has been utilized in numerous industries, from health care and entertainment to finance and transportation.

Al is additionally rapidly becoming essential for our daily existence, with AI-powered assistants like Google and Alexa already being utilized by millions worldwide. This pattern is supposed to be used in many applications, from customer service chatbots to automated cars and robots.

Machine learning and artificial intelligence have proactively started transforming numerous industries, and their effect on IT will keep developing. These technologies will empower organizations to mechanize many tasks, from data analysis to customer service, liberating human workers to focus on complex, imaginative, and creative tasks.

Spread of IoT

IoT devices make our lives simpler and more advantageous, yet they leave us open to new and fluctuating types of cyber-attack. The more connected devices we have in our surroundings, the more doors and windows are potentially available to attackers. As the quantity of devices explodes during 2023, some businesses, device manufacturers, and security specialists will move forward in the battle to keep ” malicious actors” under control, limiting their possibilities of getting their hands on our essential data.

For those involved with IoT – especially in the consumers’ space where organizations can be the main boundary among hoodlums and immensely delicate individual data – spending on safety efforts is the figure to hit $6 billion during 2023.

Conclusion:

Ultimately, the future of innovation looks more splendid than ever. By 2023, we hope to see cutting-edge technologies like autonomous vehicles, the growth of cloud computing, the rise of 5G, Artificial intelligence, and machine learning, and the spread of IoT becoming more widely accessible and deeply inserted into our regular day-to-day existences. These technologies can change how we live, work, and play. By staying on top of the latest trends and technological advancements, we can ensure that we are always prepared for the future.

How do we calculate the CO2 emissions in the Travel and Retail Industry?

CO2 emanations behave like a blanket in the air, catching heat in the environment, and heating up the Earth. This layer prevents the Earth from cooling and consequently raises worldwide temperatures. A worldwide temperature alteration would influence environmental conditions, food and water supplies, weather, and ocean levels. Let us show you our contribution in eventually lowering down the co2 emissions by offsetting co2.

Let’s pick one big aspect of Co2 emission, transportation and traveling via different means.

FLIGHT CARBON DIOXIDE EMISSION:

Climate change and flying: which portion of worldwide CO2 discharges come from flying? Flying is an exceptionally controversial subject in climate discussions. It accounts for around 2.5% of worldwide CO₂ outflows, yet 3.5% when we consider non-CO₂ impacts on climate. How we help calculate, your flight Co2 emissions is given below:

The flight emission calculator quantifies the direct and indirect CO2-equivalent emissions per passenger for a given flight distance. The estimated emissions represent an average value for the distance between a given pair of origin and destination airports. The quantification is based on the most recent international statistics on passenger and cargo loads and aircraft type usage. The estimated emissions per passenger represent the amount of CO2 equivalents to be reduced in K2 carbon footprint offset.

Calculation principles

The K2 flight calculator determines the quantity of CO2 emissions that an airplane gives off per passenger for a given flight distance. Nitrogen compounds and aerosols are also included and converted into CO2. The calculation is based on average consumption data for typical short-haul and long-haul airplanes. The calculation also considers whether you are flying economy, business, or first class.

The following steps we used in the flight calculator:

  1. User input. Coordinates for Departure and Arrival cities.
  2. Using latitude/longitude coordinates we calculated travel distance in km.
  3. Total fuel consumption (kg) per aircraft per kilometer including reserved fuel.
  4. Cabin class weighting scheme is also included (Economy, Business, and First class)
  5. Allocation to the Cargo load

Using the formula below we calculated the total CO2 emission for flight in Ton metrics

𝑬 = 𝒂𝒙 𝟐 +𝒃𝒙 +𝒄 𝑺 ∗ 𝑷𝑳𝑭 ∗ (𝟏 −𝑪𝑭) ∗ 𝑪𝑾 ∗ (𝑬𝑭 ∗ 𝑴 + 𝑷) + 𝐀𝐅 ∗ 𝐱 + A

E: CO2-eq emissions per passenger [kg]

x: Flight Distance [km] which is defined as the sum of GCD, the great circle distance, and DC, a distance correction for detours and holding patterns, and inefficiencies in the air traffic control systems [km]

S: Average number of seats (total across all cabin classes) PLF: Passenger load factor

CF: Cargo factor

CW: Cabin class weighting factor

EF: CO2 emission factor for jet fuel combustion (kerosene)

M: Multiplier accounting for potential non-CO2 effects

P: CO2e emission factor for preproduction jet fuel, kerosene

AF: Aircraft factor

A: Airport infrastructure emissions

Note:

LTO: Fuel consumption during landing and takeoff cycle including taxi [kg]

Short haul flight is defined as x < 1500km and long-haul flight as x > 2500km.

Carbon Footprint Car calculation steps 🚗

In transportation, another subcategory of Co2 emission is by traveling through cars which are around 4.6 metric tons

A regular traveler vehicle emanates around 4.6 metric lots of carbon dioxide each year. This expects the typical gas vehicle out and about today to have an efficiency of around 22.0 miles per gallon and cruises all over 11,500 miles each year. Each gallon of gas consumed makes around 8,887 grams of CO2.

The car emissions calculator quantifies the direct and indirect emissions per vehicle for a given distance traveled. The calculated emissions are based on the Eco invent life cycle assessment database and various mobility statistics. The aim is to provide users with a simple application, through which they can detail their car journey by inputting a few specifics and obtain a calculated result to raise awareness and lead to offsetting. The resulting emissions correspond to the amount of CO2 equivalents that can be reduced in K2 carbon offset projects.

Calculation principles

The K2 car calculator determines the CO2 emissions of a car that arise during a car journey. The calculation is made per car and not per person. It not only considers the direct emissions arising from fuel combustion but also so-called grey emissions. These arise from the production of the vehicle, the provision of road infrastructure, and the extraction, transportation, and processing of the crude oil.

The following steps we used in the car calculator:

  1. User input distance traveled (km) from point A to B
  2. Fuel type
  3. Fuel consumption in kg per 100km
  4. Car type (Compact car, Mid-range car, Luxury / SUV / Truck)

Measuring the Impact of Flight Journey on Climate Change through our Climate Change App

As Organisations and people all over the globe started to calculate their carbon footprints, the apparent incorporations are transport, home heating, power – and afterward, worldwide travel. It’s arguably one of the best supporters of greenhouse gas emissions, yet likewise, one of the hardest emitters to calculate accurately.

The flight emission calculator quantifies the direct and indirect CO2-equivalent emissions per passenger for a given flight distance. The estimated emissions represent an average value for the distance between a given pair of origin and destination airports. The quantification is based on the most recent international statistics on passenger and cargo loads and aircraft type usage. The estimated emissions per passenger represent the amount of CO2 equivalents to be reduced in climate-carbon offset projects.

The following factors were used to calculate Flight Co2 Emission:

  • Flight Distance
  • Fuel consumption per aircraft per kilometer
  • Co2 emissions and fuel pre-production
  • Allocation to the cargo load
  • Co2 emissions per passenger
  • Cabin class weighting scheme
  • Accounting for non-Co2 effects of aviation
  • Aircraft and infrastructure emissions

We calculated emissions for both long and short-haul flights using the above factors. The following formula is used to calculate the total CO2-equivalent emissions:

𝑬 =𝒂��𝟐 +𝒃𝒙+𝒄∗(𝟏−𝑪𝑭)∗ 𝑪𝑾∗(𝑬𝑭∗𝑴+𝑷)+𝐀𝐅∗𝐱+𝐀 𝑺∗𝑷𝑳𝑭

with

E: CO2-eq emissions per passenger [kg]
x: Flight Distance [km] which is defined as the sum of GCD, the great circle distance, and DC, a distance correction for detours and holding patterns, and inefficiencies in the air traffic control systems [km]
S: Average number of seats (total across all cabin classes)
PLF: Passenger load factor
CF: Cargo factor
CW: Cabin class weighting factor
EF: CO2 emission factor for jet fuel combustion (kerosene)
M: Multiplier accounting for potential non-CO2 effects
P: CO2e emission factor for preproduction jet fuel, kerosene
AF: Aircraft factor
A: Airport infrastructure emissions

The part ax2 + bx + c is a nonlinear approximation of f(x) + LTO
LTO: Fuel consumption during landing and takeoff cycle, including taxi [kg]
Short-haul has defined as x<1500km and long-haul as x>2500km. In between, a linear interpolation is used.

Many significant aircraft have developed carbon calculators to give travelers an expected individual carbon attribution before booking their flight.

Aviation at present accounts for 2.4% of all global CO2 emissions. Different Organizations/ industries, however, are starting to lessen their reliance on petroleum or fuel products, with renewable sources becoming progressively accessible and more cost-effective. As flying is an industry that can’t yet execute the change to additional renewable sources, it risks accounting for a steadily developing portion of global CO2 emissions.

To calculate the fuel burn of flight, Four parameters can be used:

  • The model of Plane
  • Engine models that are installed on that plane,
  • Great-circle distance of the flight,
  • Airport from where the plane took off and destination airport

If the flight connecting (i.e., a combination of flights) has more than one flight, we use all the above parameters for each flight.

Currently, there are no globally adopted systems for estimating flight emissions. Until a global standard comes, associations must use their formulas and techniques to estimate flight carbon emissions. Because of the basic suppositions in separate carbon computation procedures, no two carbon calculators will deliver a similar outcome.

At AHDUS TECHNOLOGY, we are glad to reveal our carbon flight emission estimation procedures, as illustrated in this article. With informed information, we can all influence decreasing our ecological impact.

HEADLESS E-COMMERCE- Is It the future of e-commerce????

As a Customer,

Do you want to shop online with ease? Are you a fan of eye-catching smart gadgets such as smart-watches and want the freedom, flexibility, and convenience of shopping with just one click?

As a Seller,

Sell faster. Sell better. Sell more.
”Sell anything in seconds – in person, online, on any screen. Sell easily”

The world of e-commerce is developing at times, it moves at a breakneck speed. Meanwhile, you could argue that e-commerce is on the edge of becoming fully headless. Consumers are becoming accustomed to consuming material and making purchases through a variety of channels., from IoT devices to advanced web applications, the requirement for e-commerce businesses to keep up with the demands and desires of customers and competitors is becoming increasingly important in today’s world.

The strong separation of front-end and back-end is undoubtedly one necessity that has contributed significantly to the improvement in user experience and, as a result, to a shift in purchasing behavior in recent years.

This separation, combined with the simultaneous introduction of technologies such as Progressive Web Apps (PWA), means that new features can be developed faster and customers may be addressed more specifically than before.

How do you as a user can do shopping with headless e-commerce functionality?

A headless e-commerce system, like a headless CMS, works by transferring requests from the front end to the back end via API calls, effectively separating them. When a user presses the “Buy Now” button on their smartphone, the user interface (front-end), calls a function of the headless e-commerce system’s API to process the order. The headless e-commerce system answers the API call with the order status, which is subsequently shown to the customer by the front end.

This process is so quick and independent of the user interface that a user can do shopping within seconds from his/her touch screens like a smartwatch.

That is why headless e-commerce is becoming more famous and growing at a faster pace for e-commerce owners. Simply give a quick and hassle-free online shopping experience to your customers.

What is the process of headless commerce?

A headless e-commerce system works by transferring requests from the front-end to the back-end via API calls, effectively separating them.

When a user presses the “Buy Now” button on their smart-watch or smartphone, the user interface (front-end), calls a function of the headless e-commerce system’s API to process the order. The headless e-commerce system answers the API call with the order status, which is subsequently shown to the customer by the front end.

This process is so quick and independent of the user interface that a user can do shopping within seconds from his/her touch screens like a smartwatch.

“Classic” E-Commerce vs. “Headless” Commerce:

Understanding the difference between headless commerce vs classic commerce will help you better see why the former is the clear solution for modern eCommerce.

Headless commerce originated as a response to traditional commerce’s technical problems. The ability to quickly roll out updates with little or no effort on the backend and no disruption to the consumer experience is perhaps the most significant difference between headless commerce and traditional commerce.

The following are three of the most prominent differences between classic Ecommerce architecture and modern headless e-commerce architecture, in our opinion:

  • Flexibility in front-end development E-Commerce in its “Classic” Form When it comes to making modifications to the design and operations of a typical e-commerce system, front-end developers soon run into a number of limitations. Changes and adjustments, for example, can take a long time because nearly every application-level must be touched and checked. By utilizing cutting-edge technologies, a Commerce without a Leader UI developer has a multitude of alternatives at their disposal to build a perfect user experience and match end customers’ demands for a speedy and easy-to-use interface. Traditional e-commerce platform developers’ complexity and context knowledge are reduced (at least in part) to knowing which API function to call. As a result, developers can concentrate solely on creating the most user-friendly user interface possible.
  • Individualization and customization E-commerce in its “classic” form Traditional e-commerce systems offer a “one-size-fits-all” approach, with pre-defined content, components, and functionality for both your customers and administrative users. While a traditional e-commerce solution can meet all of the requirements, it is not as elegant as a stand-alone and modern user interface. As a result, the benefit may soon turn into a negative as the number of adjustments and extensions required grows. Changes frequently have a significant impact on the system and result in unintended consequences, such as changes to one component having unintended implications elsewhere. There can be no commerce without a leader. In a headless commerce solution, the separation of backend and frontend decreases complexity while also offering developers more freedom and independence when it comes to developing the user interface and creating the user experience. If the user interface is designed from the start, the backend just needs to be built once.
  • Adaptability and flexibility In “traditional” e-commerce, the front end of old systems is inextricably linked to the back end, and hence to the business logic. There is usually minimal room for quick and easy alterations as a result of this. Frequently, all levels of the platform must be adapted, from the GUI to the database. As a result, little adjustments can have a large impact and require a significant amount of effort and money. Because Headless Commerce separates the frontend and backend, the customization possibilities are almost limitless. One or two frontend devs are generally enough to make changes. As a result, significant and little changes, such as adding a new field to the client account or installing a custom checkout, may be made quickly and easily.

What are your benefits of shifting towards headless e-commerce as a Large Retailer Brand?

Sell faster. Sell better. Sell more. Sell like a Startup.

The most important advantages of headless e-commerce, in particular, continues to demonstrate the true value of a headless commerce platform and how it may assist retailers in avoiding the issues that come with using a traditional commerce platform,

  • A headless commerce platform allows businesses to swiftly update subsystems such as the frontend without affecting the backend system. Changes to the front end, for example, can be made quickly to include the latest technologies.
  • Large retail brands that employ a traditional platform frequently upgrade their platforms, using headless platforms in traditional omnichannel, only the elements of the platform that are affected are updated by separating the backend and frontend. This enables a speedy response to consumer requests or market changes, boosting competitiveness dramatically.
  • New technologies can be swiftly added as soon as they become available with a headless commerce system. This is a great way to create unique client experiences. Marketing teams can now establish and grow many brands across multiple locations, business units, and portfolios.
  • People also want to acquire products from companies that are aware of their needs across all channels. This goes well beyond the conventional “customers who purchased X also purchased Y.” So, by making information available to a personalization device, the headless commerce platform already knows what a customer bought and can utilize it to fuel a website, online store, mobile app, and social channels

CONTRIBUTION OF AHDUS TECHNOLOGY:

Our E-commerce development team is already aware of the modification and is working to implement it. headless E-Commerce cart plugins for the retail industry of Denmark. This plugin serves check-out options fully automated and without using any user interface for all types of devices.

Our Plugin development is tested for Desktop, Mobile, Smart-Watch, and any other gear.

Since we are leading in headless e-commerce, we are well-versed with the skillset of using headless commerce architecture for your online stores e.g. Magento, Shopify, Opencart, Woocommerce, ProMode

Benefits of Social Media Marketing for Businesses

Top 9 Benefits of Social Media Marketing for Businesses

Study shows out of 7.9 billion people in the world, at least 3 billion are using social media networks like Facebook, Instagram and LinkedIn. People engage with brands more than they follow celebrities, which means if you aren’t already taking advantage of social media marketing, you are missing out on one of the fastest, cheapest and effective ways to market your product or service. These are a few social media platforms to use for marketing:

  • Facebook: to share blog posts, infographics, news and updates and engage with customers and fans

  • Instagram: to share product or services portfolio or visual content and communicate with customers

  • Twitter: to share news and updates about products

  • Pinterest: to share visual content, like images and infographics from your blog

  • Reddit: to engage with a dedicated community

  • Tumblr: to create a multimedia diary for the main website

  • Snapchat – to document and display the business through video

Social media is an essential part of today’s marketing strategy and here is our pick of top 10 benefits of social media marketing every business should be aware of.

Increasing brand awareness through social media marketing

Social media is one of the best means to reach targeted audiences and increase your business’ visibility. Through creating and posting on a daily basis, you will be the talk of the town of conversations and be recognized. Social media brings engagement, promotes content and allows sharing.

Interacting with your targeted audience through content results in building your reputation as a business. This means with better experience, there will be more chances they will buy from you. Connect with business partners, employees and sponsors and get them to share your page or its content. This will get your brand introduced to a whole new network of potential customers.

If you invest your time in promoting your page organically will increase exposure. Paid promotions are another means of generating a huge audience for your brand and that too is not very costly.

Improving Search Engine Rankings through social media marketing

Everyone uses Google to search for products and prices even if they go to an actual physical shop to make a purchase. This means if your e-commerce website doesn’t appear on the first page of the search engine results, there’s a very small chance anybody could actually land on your website. Social media gives you a better ranking chance through a backend search engine optimization strategy.

  • Link your website

  • Optimize social media profiles

  • Publish high-quality content

  • Optimize images with compelling keywords

Start from creating content like blogs, statuses, infographics, businesses updates, and news. Make sure whatever words go on your page integrates your targeted keywords. Make your content so intriguing that it makes people start talking about it and providing backlinks resulting in increasing rankings.

Increasing website traffic through social media marketing

You can drive an immense amount of website traffic through social media posts by sharing content from your website’s blog section to your social media channels. Sharing your published blog posts on Facebook or Twitter is a great way to get readers to your website.

  • Make your blog link easily shareable

  • Post when your audience is active

  • Share more visual content

  • Engage with your audience

  • Use pinned-posts with link

  • Optimize call-to-action like “click here”

  • Try paid advertising

Implementing these strategies will drive a whole new network of traffic to your website.

Generating leads through SMM

One of the most important marketing strategies is lead generation through SEO (search engine optimization) and SMM (social media marketing). Here is how you can generate leads via social media marketing:

  • Share links of gated content

  • Develop a landing page

  • Polls and surveys

  • Discounts (codes) and offers

  • Live streams

  • Paid ads

  • Location-based targeting

Social media is one of the fastest and lowest-cost ways to generate leads and many social networks offer to advertise designed to collect leads.

Boosting sales through social media marketing

Whether you are offering services or selling a product, you can do it through social media. With the increasing numbers of accounts being made on social media networks every single day, social sales tools are also evolving. This has made it easier to make sales through social media. Here are a few points you can keep in mind to boost your sales:

  • Using relevant and trendy hashtags

  • Generate leads through giveaways

  • Offer coupons

  • Post attractive product pictures

  • Promote free shipping

  • Flash sales for heavy traffic

With consistent communications with the relevant networks, you can turn a new contact into a customer and an old one into a return or loyal customer.

Partnering with influencers

Get people talking about your brand because word of mouth drives the most traffic and sales. Paid promotions or partnership with influencers will turn their followers into your customers, as well as build brand awareness and credibility. If you are selling makeup products, wouldn’t it be great to have James Charles on board with his 18.1 – million followers dying to buy what he recommends?

Cost-Effectiveness of Social Media Marketing

Social media marketing is almost free. Signing up, creating a profile, posting, and/or sharing, these things are free of cost on almost all social networking platforms. If you also decide to invest in paid promotion through social media, it is also that not costly as it doesn’t require bigger budgets. as we discussed above. Social media marketing is great for startups and small organizations with their limited budgets. Spending only a little amount of time and money can easily make your conversion rates go higher.

Customer Satisfaction

Social media is the place where each potential customer receives a personalized response through comments and messaging. Here is how to improve customer satisfaction through social media:
Answer customer questions

  • Solve customer problems

  • Inform/alert customers about problems or promotions

  • Turn negative experiences into positive ones

  • Use it as a customer support channel

  • Get feedback

  • Humanize your brand

If you compose personal messages for every question or complaint, your brand will be viewed for great customer support.

Higher Conversion Rates

You can maximize ROI from social media marketing with increased visibility and traffic. Every click on your blog page and comment on your image or video has the potential to turn viewers into customers by leading them to the company’s website. Take your time in building a relationship with customers and don’t force your sales on them.

Get people sharing, liking, and talking about how great an experience it was interacting and buying from you.