Top 9 Benefits of Social Media Marketing for Businesses

Study shows out of 7.9 billion people in the world, at least 3 billion are using social media networks like Facebook, Instagram and LinkedIn. People engage with brands more than they follow celebrities, which means if you aren’t already taking advantage of social media marketing, you are missing out on one of the fastest, cheapest and effective ways to market your product or service. These are a few social media platforms to use for marketing:

Facebook: to share blog posts, infographics, news and updates and engage with customers and fans
Instagram: to share product or services portfolio or visual content and communicate with customers
Twitter: to share news and updates about products
Pinterest: to share visual content, like images and infographics from your blog
Reddit: to engage with a dedicated community
Tumblr: to create a multimedia diary for the main website
Snapchat – to document and display the business through video

Social media is an essential part of today’s marketing strategy and here is our pick of top 10 benefits of social media marketing every business should be aware of.

Increasing brand awareness through social media marketing

Social media is one of the best means to reach targeted audiences and increase your business’ visibility. Through creating and posting on a daily basis, you will be the talk of the town of conversations and be recognized. Social media brings engagement, promotes content and allows sharing.

Interacting with your targeted audience through content results in building your reputation as a business. This means with better experience, there will be more chances they will buy from you. Connect with business partners, employees and sponsors and get them to share your page or its content. This will get your brand introduced to a whole new network of potential customers.

If you invest your time in promoting your page organically will increase exposure. Paid promotions are another means of generating a huge audience for your brand and that too is not very costly.

Improving Search Engine Rankings through social media marketing

Everyone uses Google to search for products and prices even if they go to an actual physical shop to make a purchase. This means if your e-commerce website doesn’t appear on the first page of the search engine results, there’s a very small chance anybody could actually land on your website. Social media gives you a better ranking chance through a backend search engine optimization strategy.

Link your website
Optimize social media profiles
Publish high-quality content
Optimize images with compelling keywords

Start from creating content like blogs, statuses, infographics, businesses updates, and news. Make sure whatever words go on your page integrates your targeted keywords. Make your content so intriguing that it makes people start talking about it and providing backlinks resulting in increasing rankings.

Increasing website traffic through social media marketing

You can drive an immense amount of website traffic through social media posts by sharing content from your website’s blog section to your social media channels. Sharing your published blog posts on Facebook or Twitter is a great way to get readers to your website.

Make your blog link easily shareable
Post when your audience is active
Share more visual content
Engage with your audience
Use pinned-posts with link
Optimize call-to-action like “click here”
Try paid advertising

Implementing these strategies will drive a whole new network of traffic to your website.

Generating leads through SMM

One of the most important marketing strategies is lead generation through SEO (search engine optimization) and SMM (social media marketing). Here is how you can generate leads via social media marketing:

Share links of gated content
Develop a landing page
Polls and surveys
Discounts (codes) and offers
Live streams
Paid ads
Location-based targeting

Social media is one of the fastest and lowest-cost ways to generate leads and many social networks offer to advertise designed to collect leads.

Boosting sales through social media marketing

Whether you are offering services or selling a product, you can do it through social media. With the increasing numbers of accounts being made on social media networks every single day, social sales tools are also evolving. This has made it easier to make sales through social media. Here are a few points you can keep in mind to boost your sales:

Using relevant and trendy hashtags
Generate leads through giveaways
Offer coupons
Post attractive product pictures
Promote free shipping
Flash sales for heavy traffic

With consistent communications with the relevant networks, you can turn a new contact into a customer and an old one into a return or loyal customer.

Partnering with influencers

Get people talking about your brand because word of mouth drives the most traffic and sales. Paid promotions or partnership with influencers will turn their followers into your customers, as well as build brand awareness and credibility. If you are selling makeup products, wouldn’t it be great to have James Charles on board with his 18.1 – million followers dying to buy what he recommends?

Cost-Effectiveness of Social Media Marketing

Social media marketing is almost free. Signing up, creating a profile, posting, and/or sharing, these things are free of cost on almost all social networking platforms. If you also decide to invest in paid promotion through social media, it is also that not costly as it doesn’t require bigger budgets. as we discussed above. Social media marketing is great for startups and small organizations with their limited budgets. Spending only a little amount of time and money can easily make your conversion rates go higher.

Customer Satisfaction

Social media is the place where each potential customer receives a personalized response through comments and messaging. Here is how to improve customer satisfaction through social media:
Answer customer questions

Solve customer problems
Inform/alert customers about problems or promotions
Turn negative experiences into positive ones
Use it as a customer support channel
Get feedback
Humanize your brand

If you compose personal messages for every question or complaint, your brand will be viewed for great customer support.

Higher Conversion Rates

You can maximize ROI from social media marketing with increased visibility and traffic. Every click on your blog page and comment on your image or video has the potential to turn viewers into customers by leading them to the company’s website. Take your time in building a relationship with customers and don’t force your sales on them.

Get people sharing, liking, and talking about how great an experience it was interacting and buying from you.

Benefits of Social Media Marketing for Businesses